personal branding Archives

Personal Branding for Attorneys

Personal branding can help you in many ways if you are seeking a new job. What is a Personal Brand? In legal circles, everyone knows that there are lawyers whose reputations precede them: the attorney known for complex energy litigation, the must-have mediator for a construction matter or the fierce trial lawyer in the tan suit. Beyond skill, experience, and reputation, what do attorneys like this have in common? They have each crafted and maintained a personal brand.What, exactly, is a personal brand? To put it simply, it is the sum of your reputation, peer perceptions, characteristics and traits that make you different from any other lawyer. A personal brand includes not just your legal knowledge, but can also encompass qualities such as how eloquently you speak, your attitude towards clients and your philanthropic activities. Branding, unlike reputation, requires a strategic effort to position your skills. It isn’t something that happens overnight.Why is it important? As an associate, a lot of your brand may be tied to the brand and reputation of your firm. You may not have much control over your firm’s brand; however, you can control your own. Benefits of creating a personal brand include: Focus – A good lawyer cannot be everything to every client. Knowing your area of expertise and honing in on your niche will focus your efforts on the matters that will build your career. More business – As your skill set and experience grows within your niche, it will attract more of the clients who need that set of services. Better opportunities – A more significant book of business and a more extensive professional network can lead to bigger and better opportunities outside your current firm. You know that your personal branding plan has been effective if a legal search firm seeks you out for your particular expertise! It belongs to you – You can take your personal brand with you, wherever you practice. How to Build Your Brand Determine your niche or specialized area of expertise. If you are early in your career and working a myriad of matters, pay keen attention to the cases that appeal to you and where your skill set shines. It may take time to materialize, but create a clear idea of how you want to be seen or thought of as an attorney. Write it down, refer to it frequently and fine-tune it as needed. Align yourself with industry experts. Whether your selected niche is real estate, employment, or oil & gas, there are local and national industry groups. Join some of these trade groups and take advantage of the events, publications, and discussions. On the legal side, be active in your local and State Bar association industry or practice group. Cultivate relationships with a range of professionals connected to the industry. Share your expertise. Look for speaking opportunities or panel discussions. Speaking on a topic will showcase your expertise to a large group and also offers the opportunity for interaction. Contribute articles and commentary on your niche to trade publications, newspapers, magazines and online forums. Contribute blog posts to industry forums, your firm’s blog, or start your legal blog. Submit for rankings. Attorneys are continually bombarded with ranking and listing opportunities throughout the year, each claiming to be the “premier” source for legal information. Select a few of the most reputable ones to pursue and prepare your submission. Depending on your firm, this may be handled individually, or through the firm’s marketing department. Polish your online presence. Update your LinkedIn bio to include your niche or area of specialty. Add relevant industry designations or memberships. If your firm bio includes a section for casework, be sure that the cases in your specialty are listed first. Clean up your other social media posts to bring them in line with your personal brand. Talk to the experts at Collier Legal Search about the importance of personal branding and professional reputation. We are a full-service legal staffing company that specializes in placing well-credentialed partners, associates and legal professionals at every level in law firms and corporations.

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Legal Staffing in an Uncertain Economy

Blogs, Employers / collierlegal

Are you planning to grow your legal staffing team? Here are a few options to consider. Achieving sustainable growth in a shifting legal market is one of the biggest challenges faced by firm management. Some law firms increase the headcount in their practice groups to attract more clients. Other firms secure new clients before hiring more attorneys and support staff. This tricky balancing act is a dilemma that managing partners must carefully consider because having too much or not enough manpower at critical points can drain a firm’s time, talent and resources. By looking beyond the traditional hiring process, growth can be accomplished through a myriad of levels from temporary to permanent, short-term, project-based, hourly or even virtual – each with its merits. Successful firms will take advantage of and fully utilize all available avenues to secure the right legal staffing mix. Here are some things to consider when growing your base of legal talent: Temporary Whether your firm is trying to attract a huge client or confronted with a litigation project that your current manpower does not support, the most expedient solution is often temporary attorneys and support staff. Hiring temporary legal staffing is a solution that allows firms to take on new projects that would otherwise be too large for their regular team to manage alone. The recruiting agency, not the law firm, is the temp worker’s employer and is responsible for payroll expenses, paperwork, withholding taxes, unemployment and workers’ compensation insurance, healthcare and any other employee benefits. As a result, the cost of temp workers is often cheaper than hiring permanent employees with benefits. Law firms can often realize immediate profits with temporary legal staffing since the billable rate can be higher than the temp’s rate. Savvy businesses will incorporate temporary staff, not just during busy times, but as a fixed percentage of their workforce. Temp to Permanent From competence to culture, there are many aspects that can’t be gleaned from an interview or resume. Being able to test-drive a potential new hire can give both the firm and the employee an opportunity to evaluate if the match is a fit for both parties. Temporary to permanent employees are placed in the firm for a specific period, during which time all benefits, expenses, and liabilities are the responsibility of the recruiting company, not the law firm. At the end of the prescribed period, the firm has the option to hire the employee on a full-time basis with zero additional fees. Sometimes a partial fee is owed if the prescribed work-out period isn’t completed. Permanent Full-Time Hire In many circumstances, nothing less than a full-time, permanent employee will fit the bill. Staffing a new office, adding notable names to a practice group or taking on long-term projects may all warrant the hiring of full-time staff. A permanent employee with benefits is a considerable investment and firms should do everything possible to ensure that they will see a return on that investment. Enlisting the services of a reputable legal staffing firm will save considerable time and effort in the search for the right talent. When choosing a placement firm, be sure and evaluate their guarantees – Collier Legal Search offers the best in the business. Part-time or Flex-Time There are many compelling reasons for a firm, corporation, or another workplace to offer alternative work-time options. The crushing hours and tremendous workload are expected by law firm management, but more and more attorneys at all strata of the firm are questioning a culture of working long hours to the detriment of child-rearing, personal interests, pro bono advocacy, community involvement, and care for aging parents, to name a few. Offering part-time, flex-time or job-sharing options can keep valuable employees from taking their skills elsewhere and reduce career burnout. Virtual/Telecommute or Work-at-home Temp While not yet commonplace, the increased connectivity, technology, and cloud-based applications all point to an increased potential for utilizing the off-site talent that has been carefully screened and qualified. This option allows a staffing company the leeway to expand their search to find the candidates best suited for an assignment, regardless of location.

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A Legal Recruiter Relationship is Important

Blogs, Candidates / collierlegal

One missed call from a legal recruiter could be costing you money! The phone rings, you answer and it’s a legal recruiter…UGH! You are so busy – but, if your first reaction is to end the call. STOP AND THINK ABOUT IT. Good recruiters are your spotlights onto the marketplace, they are loaded with information and that information costs you nothing! Even if you are happy with your current position and have no intention of leaving, staying abreast of superlative “HOT” opportunities at all times, is purely beneficial to you. Obviously, when a recruiter is a talented professional, they are making quality matches. If those matches lead to you, it could literally be invaluable to your career, income or lifestyle. So, TAKE THE CALL!! (or else set up a convenient time to talk) It’s a 2-way street Allow the recruiter to learn about you, but you mirror that effort as well. How long has the legal recruiter been in the industry? Are they protecting you, the candidate, in a confidential manner? What is the process? Evaluate the communication skills of the recruiter and listen – to learn whether or not they care about making intelligent, quality matches. Make sure the recruiter will not waste your time. At Collier Legal Search, our company motto is “to waste no one’s time” – because, quite simply, it’s bad for business. We thrive on providing a service so seamless that it produces quality placements and endless referrals.Gain Valuable Information Just as accurate, timely and useful information can make or break the outcome of a case, the same applies to your career. An experienced recruiter knows what’s going on in the market locally, regionally, and nationally and will share that information with you. They have their finger on the pulse of the legal market and can tell you who is moving, hiring, opening up in Houston, the most competitive salary and benefits packages, evolving vertical markets, and shifts in the legal landscape. They conduct extensive research, continually update their information and are very well connected. Career Planning Speaking to a recruiter and building that relationship as early as possible in your career can help put your career on the path you want. Whether your goals are to make partner eventually, to work for a multinational firm, to work in-house, or to retire early, you will be able to turn to your recruiter for general guidance regarding your career development. When opportunities match your goals, your recruiter will assist you in pursuing the position. Keep in mind that a job search can often take up to a year or longer, so don’t wait until you are ready to leave your current firm to reach out to a legal recruiter. Networking Powerhouse We live and work in a highly connected world where who you know (and who they know) is very important. Professional legal recruiters are established as some of the most valuable fixtures in the legal community. So, become part of that powerful, though a private network. Confidentiality Interested in speaking with a recruiter, but worried about your current employer finding out? A good professional search consultant provides a thorough service while fiercely protecting the candidate’s confidentiality. Discretion is key to their business success, and legal recruiters will not submit your information to any potential employer without your authorization. If you have any concerns about confidentiality, your recruiter should be able to explain exactly how and when your information will be shared. Full-Service Legal Staffing You Can Depend On If you are ready to start developing a professional relationship with a trusted advisor, contact a consultant at Collier Legal Search to find out how we can help you attain your career goals. Collier Legal Search is a full-service legal staffing company that specializes in placing well-credentialed partners, associates and legal professionals at every level in law firms and corporations. Our experience in the industry, inside knowledge of all law firms and unique vast network all work together to deliver top results. We are committed to maximizing success for our clients and our candidates. Contact us at 832-239-5253 and let us go to work for you. Or, next time we phone you, TAKE THE CALL!

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